In this research, socio-economic and demographic characteristics of consumers living in urban areas throughout Turkey were set forth and it was determined that how these characteristics influenced chicken meat consumption preferences. In this sense, a survey study was conducted involving 2690 consumers from 12 provincial centres to represent each region in SRUC (Statistical Regional Units Classification) Level 1 regions of Turkey. The data obtained through one by one interview method. Logistic Regression analysis was utilized in the study in order to reveal the factors affecting chicken meat consumption. In the analyse, chicken meat consumption behaviour was considered as a dependent variable (non-consumers and consumers) and age, gender, education of consumer, number of total individuals in the household and region of birthplace were also considered as independent variables. As conclusion of the research, it was found that consumer age decreases the chicken meat consumption possibility of consumer in the rate of 1%. Income variable was found statistically significant in regression model comparing the chicken meat consumers to non-consumers. While possibility of consumers with higher income (more than 5000 TL) on consuming chicken meat was 40% more than the consumers within middle income level (between 1200 and 2500 TL), it was determined that consumers with higher income, relatively had more likelihood of consumption in a rate that could be considered lower (5%) compared to consumers included in 2500 and 5000 TL group.